Etsy niche report · real data
birthday gift for him on Etsy — niche report, September 2026
The September 2026 measurement for the Etsy search "birthday gift for him": top 100 results and the total listing count were read from Etsy's official API. The figures below are not estimates; those marked "≈" are averages computed from the sample.
Either very crowded or held by one shop. Not recommended for a new shop; look at neighbouring niches.
Active listings
897,857
Competition score
100/100
Opportunity score
29/100
Average price
≈ $30.41▼ 10%
Median price
≈ $3.99
Price range
$1.70 – $33.32
Avg. favorites / listing
≈ 449
Avg. views
≈ 13,962
Distinct shops (top 100)
73
Top shop's share
%3
Opened in last 6 months
%24▼ 11%
Weak-SEO rate
%9
Personalizable
%63
Digital product rate
%14
Measured: 9/30/2026 · sample: top 100 results · Etsy Open API · vs. August 2026
What these numbers say
- ●73 different shops in the top 100 — nobody has a monopoly.
- ●63% of listings are personalizable — buyers expect names/dates; don't enter without it.
Tags the best sellers use
Tags shared by the most-favorited listings in the top 100; the percentage is the share of winning listings using that tag. Start here when picking your 13 tags.
Most common tags: gift for him · birthday gift · gift for husband · gift for her · birthday gift for him · birthday gifts · gifts for him · birthday gift him
Etsy's cut on an order at the average price
On a $30.41 sale: a seller in Türkiye pays ≈ $6.84 (22%), a US seller ≈ $3.34 (11%). Country changes the maths; price accordingly.
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FAQ
Where do these numbers come from?
From Etsy's official Open API: the top 100 results and the total count for the search "birthday gift for him". Averages and rates are computed from that sample; nothing is scraped or guessed. Refreshed monthly.
How is the competition score calculated?
A logarithmic scale of the total listing count: 7,000 listings ≈ 77, 36,000 ≈ 91, 100,000 = 100. Under 80 is reachable for a new shop, over 92 is crowded. Read it with top-shop share and new-entrant rate — the verdict comes from all three.
How do I enter this niche?
Build 13 tags from the winning tags above, differentiate without going below the average price (personalization, bundles, a sub-niche), open 10 listings in week one. Lisontik's niche scanner expands this report to 24 neighbouring terms and produces design, mockups and SEO in the same workspace.