Etsy niche report · real data
chess gift on Etsy — niche report, August 2026
The August 2026 measurement for the Etsy search "chess gift": top 100 results and the total listing count were read from Etsy's official API. The figures below are not estimates; those marked "≈" are averages computed from the sample.
Moderate competition. Enter with a different angle, not the same product: personalization, bundles, a sub-niche.
Active listings
30,673
Competition score
90/100
Opportunity score
29/100
Average price
≈ $37.82
Median price
≈ $99.00
Price range
$3.00 – $202.93
Avg. favorites / listing
≈ 56
Avg. views
≈ 1,589
Distinct shops (top 100)
80
Top shop's share
%3
Opened in last 6 months
%12
Weak-SEO rate
%32
Personalizable
%27
Digital product rate
%5
Measured: 8/30/2026 · sample: top 100 results · Etsy Open API
What these numbers say
- ●Very few new entrants (12%) — competition is static; a solid listing finds room.
- ●80 different shops in the top 100 — nobody has a monopoly.
Tags the best sellers use
Tags shared by the most-favorited listings in the top 100; the percentage is the share of winning listings using that tag. Start here when picking your 13 tags.
Most common tags: chess gift · chess gifts · chess player gift · chess lover gift · chess · chess lover · chess player · chess mug
Etsy's cut on an order at the average price
On a $37.82 sale: a seller in Türkiye pays ≈ $8.38 (22%), a US seller ≈ $4.04 (11%). Country changes the maths; price accordingly.
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FAQ
Where do these numbers come from?
From Etsy's official Open API: the top 100 results and the total count for the search "chess gift". Averages and rates are computed from that sample; nothing is scraped or guessed. Refreshed monthly.
How is the competition score calculated?
A logarithmic scale of the total listing count: 7,000 listings ≈ 77, 36,000 ≈ 91, 100,000 = 100. Under 80 is reachable for a new shop, over 92 is crowded. Read it with top-shop share and new-entrant rate — the verdict comes from all three.
How do I enter this niche?
Build 13 tags from the winning tags above, differentiate without going below the average price (personalization, bundles, a sub-niche), open 10 listings in week one. Lisontik's niche scanner expands this report to 24 neighbouring terms and produces design, mockups and SEO in the same workspace.