Etsy niche report · real data
dad mug on Etsy — niche report, September 2026
The September 2026 measurement for the Etsy search "dad mug": top 100 results and the total listing count were read from Etsy's official API. The figures below are not estimates; those marked "≈" are averages computed from the sample.
Either very crowded or held by one shop. Not recommended for a new shop; look at neighbouring niches.
Active listings
212,547▼ 3%
Competition score
100/100
Opportunity score
28/100
Average price
≈ $20.03▼ 22%
Median price
≈ $11.96
Price range
$9.90 – $19.99
Avg. favorites / listing
≈ 95
Avg. views
≈ 2,172
Distinct shops (top 100)
80
Top shop's share
%3
Opened in last 6 months
%35▼ 5%
Weak-SEO rate
%17
Personalizable
%59
Digital product rate
%4
Measured: 9/30/2026 · sample: top 100 results · Etsy Open API · vs. August 2026
What these numbers say
- ●80 different shops in the top 100 — nobody has a monopoly.
- ●59% of listings are personalizable — buyers expect names/dates; don't enter without it.
Tags the best sellers use
Tags shared by the most-favorited listings in the top 100; the percentage is the share of winning listings using that tag. Start here when picking your 13 tags.
Most common tags: fathers day mug · fathers day gift · gift for dad · dad mug · dad coffee mug · custom dad mug · dad birthday gift · best dad mug
Etsy's cut on an order at the average price
On a $20.03 sale: a seller in Türkiye pays ≈ $4.71 (24%), a US seller ≈ $2.35 (12%). Country changes the maths; price accordingly.
Calculate with your own costs →Expand this niche to 24 terms, generate the design
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FAQ
Where do these numbers come from?
From Etsy's official Open API: the top 100 results and the total count for the search "dad mug". Averages and rates are computed from that sample; nothing is scraped or guessed. Refreshed monthly.
How is the competition score calculated?
A logarithmic scale of the total listing count: 7,000 listings ≈ 77, 36,000 ≈ 91, 100,000 = 100. Under 80 is reachable for a new shop, over 92 is crowded. Read it with top-shop share and new-entrant rate — the verdict comes from all three.
How do I enter this niche?
Build 13 tags from the winning tags above, differentiate without going below the average price (personalization, bundles, a sub-niche), open 10 listings in week one. Lisontik's niche scanner expands this report to 24 neighbouring terms and produces design, mockups and SEO in the same workspace.