Etsy niche report · real data
family name sign on Etsy — niche report, September 2026
The September 2026 measurement for the Etsy search "family name sign": top 100 results and the total listing count were read from Etsy's official API. The figures below are not estimates; those marked "≈" are averages computed from the sample.
Either very crowded or held by one shop. Not recommended for a new shop; look at neighbouring niches.
Active listings
116,191▲ 9%
Competition score
100/100
Opportunity score
31/100
Average price
≈ $61.46▼ 7%
Median price
≈ $39.99
Price range
$3.66 – $2405.00
Avg. favorites / listing
≈ 2,663
Avg. views
≈ 74,139
Distinct shops (top 100)
90
Top shop's share
%3
Opened in last 6 months
%32▼ 11%
Weak-SEO rate
%5
Personalizable
%96
Digital product rate
%2
Measured: 9/30/2026 · sample: top 100 results · Etsy Open API · vs. August 2026
What these numbers say
- ●90 different shops in the top 100 — nobody has a monopoly.
- ●96% of listings are personalizable — buyers expect names/dates; don't enter without it.
Tags the best sellers use
Tags shared by the most-favorited listings in the top 100; the percentage is the share of winning listings using that tag. Start here when picking your 13 tags.
Most common tags: family name sign · last name sign · personalized sign · wedding gift · housewarming gift · established sign · custom name sign · anniversary gift
Etsy's cut on an order at the average price
On a $61.46 sale: a seller in Türkiye pays ≈ $13.24 (22%), a US seller ≈ $6.29 (10%). Country changes the maths; price accordingly.
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FAQ
Where do these numbers come from?
From Etsy's official Open API: the top 100 results and the total count for the search "family name sign". Averages and rates are computed from that sample; nothing is scraped or guessed. Refreshed monthly.
How is the competition score calculated?
A logarithmic scale of the total listing count: 7,000 listings ≈ 77, 36,000 ≈ 91, 100,000 = 100. Under 80 is reachable for a new shop, over 92 is crowded. Read it with top-shop share and new-entrant rate — the verdict comes from all three.
How do I enter this niche?
Build 13 tags from the winning tags above, differentiate without going below the average price (personalization, bundles, a sub-niche), open 10 listings in week one. Lisontik's niche scanner expands this report to 24 neighbouring terms and produces design, mockups and SEO in the same workspace.